Unique Media
Cityspace's Outdoor Broadband Services offer content partners and advertisers a unique opportunity to reach audiences through a unique medium. iPlus Networks of easy to use touch screen terminals are accessed by a broad audience which is somewhat skewed towards the difficult to reach younger males who value the mix of content - including jobs, night out guides, tourist advice, games and travel information. Content is either tailored for people on the move or ideal for killing a little time whilst, say waiting for the bus.
Cityspace offers content partners the opportunity to become a valued service on the touchscreen iPlus Network nationwide, and advertisers the ability to target promotions to local audiences on a specific town or city's networks.
Content and offers can be made available to users beyond the iPlus Point itself by SMS, Bluetooth or a print out from the terminal's built-in printer. A complementary service, StreetNet, which delivers wireless broadband (Wi-Fi) to PDAs and laptops in wide area City centre hotzones, provides another exciting opportunity to access consumers whilst they are on the move.
StreetNet
delivers content to users via a dynamic landing page which could
feature your content or promotions to users based on time of day
or geography. So, night out offers could be communicated from
early evening or a new product can be test marketed in one Town
or City.
Nationwide Channel partners
Cityspace nationwide channel partners use the unique media offered by the Company's Outdoor Broadband Services to ensure that the content they provide is available to 250,000 users every month. Because iPlus Networks are free to use and require no PC knowledge, partners can be sure that their content is accessible and easy-to-use for everyone. Current UK national content partners include the Department for Works and Pensions' Worktrain service, BBC News, MET Office weather, Multimap mapping service, Ents24 entertainment guide and community services such as domestic violence and homelessness information and advice and Childline.
Local Channel Partners
Being a local channel partner allows businesses in Towns and cities with iPlus Networks to spread the word about offers and events directly to their customers through citywide networks of iPlus Points. The interactive touch screen terminals deliver local information on-street and free-of-charge to thousands of users a year.
By advertising on this unique platform, local partners give customers great deals free-of-charge when they are deciding where to go and what to do. iPlus Networks are dynamic platforms that allow partners to update and change offers depending on demand, ensuring that they remain in control of all promotions.
